![]() Consider these benefits: Demonstrates Quality and Fosters ApproachabilityĪbout 93% of consumers conduct online research before visiting a business ( Qualtrics), and 42% of searchers click on a result from Google Maps ( Backlinko). The benefits of using Google Maps for businesses are numerous, and all of them amount to helping you get found and building that critical relationship with consumers. Google Maps also gives businesses valuable insights into their customers, such as where they are coming from and how they find your business. This map can be a powerful marketing tool for businesses, allowing them to stand out from their competitors and be found more easily by potential customers. When customers search for businesses on Google, they are presented with a map showing the locations of the businesses that match their search. Google Maps is a powerful marketing tool for businesses. The Benefits of Google Maps for Businesses 3.5.1 Adding Your Business to Google Maps.3.5 Tools to Help You Collect and Respond to Reviews.3.4 Encourage, Collect, and Respond to Reviews.3.3.1 How Can You Boost Location Authority?.3.3 What is Location Authority? Does It Matter?.3.2 Does SEO Work the Same on Google Maps?.3.0.3 Listing Your Service Area and Hours of Operations (if Applicable).3 How to List Your Business on Google Maps.2.6 Optimizing Your Google Maps Listing.2.5 Contact Google My Business Support to Resolve Issues.2.4 Get Visual By Adding Pictures and Videos to Your GMB Listing.2.3.1 Additional Tips for Optimizing Your Google Business Profile.2.3 Tools for Optimizing Your GMB Account.2.2 Using and Managing a Google My Business Account.2.1 Setting Up a Google Business Profile.2 How to Use Google Maps with a Google Business Profile.1.1 Demonstrates Quality and Fosters Approachability.1 The Benefits of Google Maps for Businesses.Images of planets for astronomy enthusiasts.Google Street View, which allows users to see and navigate through both horizontal and vertical street-level images of cities.Mobile capabilities that utilize GPS systems. ![]() The API interface that makes it possible to embed Google Maps in websites.A route planner to help travelers get from one location to another.Google Business Profile (previously Google My Business) now combines these essential apps in a single turn-key, all-in-one solution to have business listings in several different venues at once.Īnd an essential piece of the Google Business Profile solution is Google Maps, which offers multiple services as part of the more extensive application, including: ![]() And now, thanks to the wonderful folks at Google, who have focused on giving small businesses a boost, you no longer have to manage multiple profiles to reach local customers. Google Maps and Google Search are both essential pieces of the local marketing and the local SEO puzzle.
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